The problem with website mockups is they don’t look and feel enough like real sites. It’s a problem The Hostile Takeovers worked around by having their designer upload her mockups to Mocksup.
They could browse around the new designs themselves and invite friends, family and even fans from all over the world to give their feedback via just a link in an email.
The problem with an iPhone prototype is — other than letting people use your personal phone — how do you get it in front of people? It’s a problem the development shop building “Dig, Doug!” solved by uploading their designer’s mockups to Mocksup.
That way his client, who was halfway around the world, could click around the prototype on his iPhone without even downloading the SDK.
Note: This example is meant to be viewed on an iPhone.
The problem with logo mockups is keeping track of what’s being said about, potentially, dozens of versions. It’s a problem Stacy avoided by using Mocksup to go through the multiple revisions of winemaker Vally’s new logo.
The client highlighted parts of new versions they didn’t like using Mocksup’s notes and used the comments to express specifically what they liked about old versions.